Why dieting doesn’t work!

So many people regularly ask me if ‘diet x’ is better than ‘diet y’, or what “diet” would I suggest. From paleo, to raw vegan, to intermittent fasting, the Atkin’s diet, the soup diet, and probably hundreds more! It’s no wonder why people are so bloody confused, one minute fat makes you fat and the next carbs make you fat. With best-selling diet books completely contradicting each other, how is one to know which diet is the so-called “best”?